FAQ
Q- Briefly describe your product. Are there any unique characteristics
that differentiate your product from competitive brands?
|
ITEMS |
DESCRIPTION |
COMMENTS |
|
Product |
Finished ground coffee from Haiti |
From pure Arabica Coffee Bean,
ranked between 3rd to 5th in the world |
|
Bean Category |
Arabica Bean of Grade1 and Grade2
or (Class A, AB) |
As per the classification of
the NCAA Green Coffee Classification System |
|
Brand Name |
“CAFé MARABOU” |
By the “Compagnie Haitienne de Café“ |
|
Packaging Size |
16oz, 10oz, 2oz (Vacuum Sealed
– keep coffee always fresh &
flavorful) |
All packages meet FDA standard |
Our Characteristics
|
• Haiti is 85% mountains, then
produces only high quality coffee or Arabica coffee |
|
• All of our coffees are high
elevations organically shade-grown for best quality and taste |
|
• Café Makaya is named after one of
the highest peak of Haiti (7,700 feet) where it is grown |
|
• Both 16oz and 10oz bags are
vacuum-sealed for long-lasting freshness and purity in taste |
|
• Plus, we have the best price! Why? Haiti is part of the CBRA (Caribbean Basin
Recovery Act), which makes it exempt from US taxation |
-
|
Q- What is your
reference brand? Is your product comparable to any existing brand? Include
your cost and recommended retail and compare
this to your main competitors. - Our
Competitors are Starbucks, Maxell
House, Eight O’clock, Bustelo. Our product is better or equal to top quality of
Starbucks and, at less than half of its price (see reverse side for more details). Q- What are the characteristics of your target audience? Include
demographic profiles. - Our coffee is a very high quality coffee at a really low price which
makes it affordable to anyone. Q- How do you
plan to promote your product? Will you have quarterly promotions,
advertising, and con- sumer events? Where should
your product be located in the store?
- One easy strategy we use to
reach out to customers in a very efficient way is to have them to taste our
coffee, since the feedback has always been positive each time
that happens. We then give away free samples especially the 2oz-bag or free cup tasting inside or
outside the Store if that is permitted.
Having consumer events is another good occasion to give away free coffee samples.
However, we do also advertise on local
radio station and
newspapers. Q- How will
your product be delivered to the store? Will it be directly delivered to the
store or to one of our distribution centers?
- Through one of your
distribution centers or as per the customers request. |
|
Q- How will you monitor your product's performance? What are your sales
expectations? How will you evaluate the success of your product?
-
Our marketing agents will be monitored on a quaterly
basis every distribution center to gather information needed for sales
improvement. Also we will have private third party to audit
and report feedback.
- Our sales expectations:
Sales in NYC Area
|
3,700 cases or
≈ 4 containers per week |
Total per
year: 192,000 cases or 208 containers |
|
Sales in other
States |
5,000 cases or
≈ 5 containers per week |
Total per
year: 260,000 cases or 260 containers |
|
Total Sales |
9,000 cases or
≈ 9 containers per week |
Total per year: 452,000 cases or 452
containers |
|
Time needed to reach target |
9,000 cases
per week in ten months |
In 16 cities
over 12 states on the East Coast |
If
you would like to have more information on our products, please send your
e-mail to:
Thank you
for visiting us.
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& DEVELOPMENT CORPORATION; 2002